In this Privacy Policy, we describe how Le Son (the 'Site', 'we', 'us', or 'our') collects, uses, and discloses your personal information when you visit, use, or make a purchase at lesonclothing.com (the 'Site') or otherwise communicate with us regarding the Site (collectively, the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as a user of the Services, whether you are a customer, website visitor, or another individual from whom we collect information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the date at 'Last Updated,' and take any other steps required by applicable law.

How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as detailed below. The information we collect and use depends on your interactions with us.

In addition to the specific use cases outlined below, we may use the information we collect about you to communicate with you, deliver or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect
The types of personal information we collect about you depend on your interactions with our Site and your use of our Services. When we use the term 'personal information,' we mean data that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You
Information you provide to us directly via our Services may include:

• Contact information, including your name, address, phone number, and email address.
• Order details, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account details, including your username, password, security questions, and other information used for account security.
• Customer support information, including the information you choose to provide when communicating with us, such as when you send a message via the Services.

For some features of the Services, you may need to provide certain information directly. You may choose not to provide this information, but if you do, you may not be able to use or access those features.

Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services ('Usage Data'). We may use cookies, pixels, and similar technologies ('Cookies') for this purpose. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties
Lastly, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit card, or debit card details, billing address) to process your payment, fulfill your orders, and provide the products or services you requested so that we can perform the contract we have with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below titled Third-Party Websites and Links.

How We Use Your Personal Information

• Product and Service Delivery: We use your personal information to provide the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipments, facilitating returns and exchanges, and other functions and features related to your account.
• Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and showing you ads for products or services. This may involve using your personal information to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action on potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We highly recommend not sharing your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
• Communication and Service Improvement: We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to communicate with you, provide effective services, and maintain our business relationship with you pursuant to Art. 6 (1) (f) GDPR.

Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use in connection with supporting our store with Shopify can be found via https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and Services (including to remember your actions and preferences), conduct analytics, and better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can set your browser to remove or reject cookies in your browser settings. Note that removing or blocking cookies may negatively affect your user experience and cause some Services, including certain features and general functionality, to not work properly or become unavailable. Additionally, blocking Cookies may not fully prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for contract execution, legitimate purposes, and other reasons covered by this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and show advertisements to you. Our business and marketing partners will use your data in accordance with their own privacy statements.
• When you instruct us, request us, or otherwise give us permission to share certain data with third parties, for example, to provide you with products or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal data and sensitive personal data about users for the purposes set out in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

CategoryCategories of RecipientsIdentification data such as basic contact information and certain order and account informationVendors and third parties providing services on our behalf (e.g., internet providers, payment processors, fulfillment partners, customer support partners, and data analysis providers)Commercial information such as order information, shopping, and customer support dataBusiness and marketing partners, AffiliatesInternet or similar network activity, such as usage dataGeolocation data such as locations determined by an IP address or other technical measures

We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal data for advertising and marketing activities as follows.

Third-Party Websites and Links
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, it’s important to review their privacy and security policies and other terms. We do not guarantee or are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information on these sites. Information you provide in public or semi-public areas, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without restriction on its use by us or third parties. The inclusion of such links on our Site does not imply endorsement of the content on such platforms or their owners or operators, except as stated in the Services.

Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal data about children. If you are the parent or guardian of a child who has provided us with personal data, you can contact us via the information below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware of sharing or selling personal data of individuals under the age of 16 (as defined by applicable law).

Security and Retention of Your Data
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, data you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to meet other applicable contracts and policies.

Your Rights
Depending on where you live, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in some cases, we may reject your request, as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal data we hold about you, including details about how we use and share your data.
• Right to Delete: You may have the right to request that we delete the personal data we hold about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to Portability: In certain circumstances, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party.
• Right to Opt-Out of Sale, Sharing, or Targeted Ads: You may have the right to request that we do not "sell" or "share" your personal data, or stop processing your personal data for purposes considered "targeted advertising," as defined by applicable privacy law. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will treat this as a request to opt out of the "sale" or "sharing" of your data for the device and browser you use to visit the Site.
• Restriction of Processing: You may have the right to request that we stop or limit the processing of your personal data.
• Withdrawal of Consent: Where we need your consent to process your personal data, you may have the right to withdraw this consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our rejection.

You can exercise any of these rights where indicated on our Site or by contacting us through the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before we provide a substantive response to the request. In accordance with applicable law, you may appoint an authorized agent to submit requests on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of their authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request promptly, as required under applicable law.

Complaints
If you have complaints about how we process your personal data, you can contact us using the contact information below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to file a complaint with your local data protection authority. For the EEA, you can find a list of responsible data protection authorities here.

International Users
Please be aware that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data will also be processed by personnel and third-party service providers and partners in these countries.

If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses, or equivalent contracts issued by the relevant UK authority, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact
If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, call or email us at info@lesonclothing.com.

Under applicable data protection law, and unless otherwise expressly stated, we are the data controller of your personal data.