{"title":"New Collection","description":"","products":[{"product_id":"off-white-merino-long-sleeve-polo","title":"Off-White Merino Long Sleeve Polo","description":"\u003cp\u003eOff-white is the quiet one. It never tries to be the point of an outfit, which is exactly why it goes with everything already hanging in your wardrobe.\u003c\/p\u003e\n\u003cp\u003eThe wool is merino at 17 microns. That number matters more than it sounds. At this fineness the fibre stops behaving like ordinary wool and starts behaving like cashmere. No itch, no scratchy collar. You can wear this one straight against the skin.\u003c\/p\u003e\n\u003cp\u003eAt 230 grams the knit has real weight to it. It hangs properly, keeps its shape at the elbows, and never clings. Merino handles temperature by itself, so the polo that felt right at breakfast still feels right in a warm restaurant at nine.\u003c\/p\u003e\n\u003cp\u003eWorks with navy, brown, taupe, denim. Hard to get wrong.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eThis polo runs one size large. Order a size down from your usual. Our model is 181 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Long sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Off-white\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48927520784731,"sku":"","price":47.95,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":48935223591259,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935223624027,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935223656795,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0835.png?v=1781561941"},{"product_id":"navy-vest","title":"Navy Vest","description":"\u003cp\u003eThere are maybe four weeks a year when a coat is too much and a knit is not enough. This is what the vest is for.\u003c\/p\u003e\n\u003cp\u003eAt 450 grams it is substantial without bulk, so it layers cleanly over a polo or half zip and still sits under a jacket if the evening turns. The cut keeps your shoulders sharp and leaves your arms free, which is the whole argument for a vest in the first place.\u003c\/p\u003e\n\u003cp\u003eNavy makes it easy. Over knitwear with wool trousers for dinner, over a t-shirt with denim on a Saturday.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eOur model is 181 cm and wears M.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 450 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Outerwear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Navy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003eDry clean only\u003c\/li\u003e\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48866987540827,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":48934995329371,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48934995362139,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48934995394907,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0794.png?v=1781181424"},{"product_id":"navy-merino-long-sleeve-polo","title":"Navy Merino Long sleeve polo","description":"\u003cp\u003eEveryone owns something navy. Very few of them feel like this.\u003c\/p\u003e\n\u003cp\u003eThe wool is merino at 17 microns, the fineness normally kept for cashmere blends. It means no itch, no scratch at the collar, nothing you need a shirt underneath for. In navy the fine gauge does something else too: it gives the colour depth instead of flatness, so it reads closer to a tailored knit than a jumper.\u003c\/p\u003e\n\u003cp\u003e230 grams is the sweet spot. Enough weight to hang cleanly and hold its shape, light enough that you keep it on indoors. Merino regulates itself, so it stays comfortable from a cold morning to a warm room.\u003c\/p\u003e\n\u003cp\u003eTry it with the beige wool trouser for contrast, or navy on navy if you want something more deliberate.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eThis polo runs one size large. Order a size down from your usual. Our model is 181 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Long sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Navy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48927494013275,"sku":"","price":47.95,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":48935253999963,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935254032731,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935254065499,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0824.png?v=1781539129"},{"product_id":"brown-merino-long-sleeve-polo","title":"Brown Merino Long Sleeve Polo","description":"\u003cp\u003eBrown is the one most men skip, and it is usually the one that makes the outfit. Warmer than black, less severe than charcoal, and in fine wool it picks up light in a way photographs never quite show.\u003c\/p\u003e\n\u003cp\u003eThe wool is merino at 17 microns. At that fineness it feels closer to cashmere than to wool: soft on bare skin, no itch, no need for anything underneath.\u003c\/p\u003e\n\u003cp\u003e230 grams gives the knit enough body to hang properly and stay in shape season after season. Merino also breathes and insulates on its own, so one polo covers a cold morning and a warm evening without a change.\u003c\/p\u003e\n\u003cp\u003eSits beautifully against beige and taupe. Turns a plain trouser into a considered outfit.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eThis polo runs one size large. Order a size down from your usual. Our model is 187 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Long sleeve\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48875340202331,"sku":null,"price":47.95,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":48935238893915,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935238926683,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935238959451,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0819.png?v=1781539075"},{"product_id":"brown-vest","title":"Brown Vest","description":"\u003cp\u003eThere are maybe four weeks a year when a coat is too much and a knit is not enough. This is what the vest is for.\u003c\/p\u003e\n\u003cp\u003eAt 450 grams it is substantial without bulk, so it layers cleanly over a polo or half zip and still sits under a jacket if the evening turns. The cut keeps your shoulders sharp and leaves your arms free, which is the whole argument for a vest in the first place.\u003c\/p\u003e\n\u003cp\u003eBrown gives it a softer, more autumnal read. Especially good over off-white knitwear with taupe or beige trousers.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eOur model is 181 cm and wears M.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 450 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Outerwear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\u003cli\u003eDry clean only\u003c\/li\u003e\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48875357634907,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":48935242367323,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935242400091,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935242432859,"sku":"","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0798.png?v=1781181396"},{"product_id":"navy-merino-half-zip","title":"Navy Merino Half Zip","description":"\u003cp\u003eThe half zip is the most useful piece in this collection. Zipped high it reads formal enough for dinner. Open at the throat it is a Sunday.\u003c\/p\u003e\n\u003cp\u003eSame wool as our polos: merino at 17 microns, soft enough to wear on bare skin without a shirt underneath. The 230 gram knit gives the collar the structure it needs to stand properly when the zip is up, which is where most half zips fall down.\u003c\/p\u003e\n\u003cp\u003eIn navy it earns its keep. Over a white t-shirt with wool trousers, or under an overshirt when it turns cold.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eOur model is 183 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Half zip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Navy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48927539134811,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":48935249838427,"sku":"","price":47.95,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":48935249871195,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935249903963,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0816.png?v=1781539012"},{"product_id":"brown-merino-half-zip","title":"Brown Merino Half Zip","description":"\u003cp\u003eThe half zip is the most useful piece in this collection. Zipped high it reads formal enough for dinner. Open at the throat it is a Sunday.\u003c\/p\u003e\n\u003cp\u003eSame wool as our polos: merino at 17 microns, soft enough to wear on bare skin without a shirt underneath. The 230 gram knit gives the collar the structure it needs to stand properly when the zip is up, which is where most half zips fall down.\u003c\/p\u003e\n\u003cp\u003eBrown is the quieter choice and the more interesting one. It warms up beige and taupe trousers and looks deliberate with denim.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eOur model is 183 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Half zip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Brown\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48927557091675,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":48935229620571,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935229653339,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935229686107,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0812.png?v=1781538826"},{"product_id":"off-white-merino-half-zip","title":"Off-White Merino Half Zip","description":"\u003cp\u003eThe half zip is the most useful piece in this collection. Zipped high it reads formal enough for dinner. Open at the throat it is a Sunday.\u003c\/p\u003e\n\u003cp\u003eSame wool as our polos: merino at 17 microns, soft enough to wear on bare skin without a shirt underneath. The 230 gram knit gives the collar the structure it needs to stand properly when the zip is up, which is where most half zips fall down.\u003c\/p\u003e\n\u003cp\u003eOff-white is the one that lifts everything else. Against navy or brown it does most of the work for you.\u003c\/p\u003e\n\u003ch3\u003eFit\u003c\/h3\u003e\n\u003cp\u003eOur model is 183 cm and wears S.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% merino wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 17 microns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 230 grams\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Half zip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Off-white\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash or dry clean\u003c\/li\u003e\n\u003cli\u003eNo bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eIron on low\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Le Son","offers":[{"title":"S","offer_id":48927578161499,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":48935218774363,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":48935218807131,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":48935218839899,"sku":"","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/0652\/7323\/files\/IMG-0840.png?v=1781561877"},{"product_id":"navy-wool-trouser","title":"Navy Wool Trouser","description":"\u003cp\u003eMost trousers are either comfortable or well cut. 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